BWCA
BWCA Malaysia wanted to remind women to get their annual mammograms. We thought the best way to engage them was through fashion. Hence, the idea 'Fashion Victim' reminds these women that it might be okay to be 'victims of fashion", but never 'victims of cancer.' We collaborated with a famous fashion photographer, Jesse Lung, to create this not-so-subtle yet beautiful fashion style print campaign for top online fashion magazines in Malaysia, including Vogue, ELLE, Marie Claire, and Harper's Bazaar.