The recruitment video focuses on the uncertainty of these young people's career paths.
Johnnie Walker–BarTalk
BarTALK was an event we created for Johnnie Walker Black Label, in line with the global concept of 'The Way I Walk.' It was much like TEDtalk, but with a glass of premium whiskey in hand. The event's primary purpose was to help guide young adults who were uncertain about their career future. And to reconnect with them again. At the event, they heard firsthand from cultural influencers from different lines of work, from the event organizer to the conductor to the celebrated chef to the famous singer to the graffiti artist. The positive feedback was overwhelming. BarTalk resonated with the young audience and helped position the classic premium brand in the heart of young people once again. I created this campaign at J. Walter Thompson, with the help of my creative team Thanaphat Boonchuto (Creative Group Head) and Piyawat Chaiyabunphattharakun (Copywriter)