Lipovitan-D

Lipovitan-d has been in Thailand for over 50 years. However, with the influx of new competition, the brand slowly lost its market share and needed immediate action. Working closely with the client, we identified the correct target: the 'Upper Blue Collar' worker. Then, we focused their pain point and created a campaign – #LipoBraveHero. The goal was to start a conversation with the audience, create dynamism around the brand, and reinforce Lipovitan-d as the 'positive' energy drink. The campaign was a success. It resonated with the audience and generated conversation on the Lipovitan-d Facebook page. In addition, the campaign received recognition from award shows; Mumbrella Marketing Awards invited us to present our case with the client and our digital partner in Singapore, along with receiving recognitions from local news, publications, and advertising award shows. More importantly, the sales of Lipovitan-d increased, while their competition suffered a decline. You can see the result below. I led the creative work for three years at SWAT/BKK.