Engaging audiences through an activation that fosters brand affinity. MACH by HLB
MACH by HLB Posters
As we worked closely with the clients in the second year, we encouraged them to step out of their comfort zone and focus on where their audience spends most of their time. The client agreed and reallocated their budget to emphasize reaching the younger generation through activations, outdoor campaigns, online content, and social media. Moreover, we collaborated with local artists and experimented with unconventional advertising. Throughout this process, we stayed true to the brand proposition, encouraging them to embrace a proactive approach to their finances with the slogan—GET BANKING.