MACH by HLB Posters

MACH by Hong Leong Bank was a new way of banking for Malaysian young adults. We started this project by getting to know these young adults and identifying their relationship with money. But, more importantly, their relationship with conventional banking beyond the ATM. Then we created and launched the 'GET BANKING' campaign with online videos, banners, and social media. This is just some of the communication we did for the second year of the campaign.