Mach by HLB

MACH by Hong Leong Bank was a new way of banking for Malaysian young adults. We started this project by getting to know these young adults and identifying their relationship with money. But, more importantly, their relationship with conventional banking beyond the ATM. Then we created and launched the 'GET BANKING' campaign with online videos, banners, and social media. We also captured the audience with shopping mall posters and in-store media at unexpected places they frequent, like contemporary clothing stores, barbershops, and sneaker shops. This innovative approach not only engaged young adults but also successfully established MACH as a relevant and relatable banking option within their lives. The campaign effectively put MACH on the map among the younger audience, highlighting its modern and accessible banking solutions, and ensuring that it became a go-to choice for their financial needs.