Mach by HLB
MACH by Hong Leong Bank was a new way of banking for Malaysian young adults. We started this project by getting to know these young adults and identifying their relationship with money. But, more importantly, their relationship with conventional banking beyond the ATM. Then we created and launched the 'GET BANKING' campaign with online videos, banners, and social media. We also captured the audience with shopping mall posters and in-store media at unexpected places they frequent, like contemporary clothing stores, barbershops, and sneakers shops. I led this project at NagaDDB, Malaysia, with the help of the talented team – ST Lee, Nisha Devina Roy - Joshi, Tan Yee Kiang, Jeremy Ng, and Kevin Larken.