📣 📣 25 Million Views in 1 Year on YouTube
NISSAN
Nissan had been a sleeping giant in Thailand—a brand with a rich heritage and a rebellious soul, built on the philosophy of challenging the norm. Who said Japanese cars couldn’t win in Europe? Enter the GTR, aka Godzilla. Who said an EV couldn’t power a neighborhood during a blackout? Nissan said: Why not with the Nissan LEAF? My job was to bring that spirit back to life—to tell stories that reawakened Nissan’s bold DNA, excite the public, and reignite the passion within Nissan Thailand’s own team. For too long, the communications had been safe. It was time to shift gears, to provoke, to stand out, and to believe in the power of a brand that had always dared to be different. Three years in, the results spoke for themselves. Our campaigns became the talk of the town. Executives at other companies were using Nissan's work to challenge their own clients to be braver. But most importantly, the audience started to take notice—especially with the launch of the Nissan KICKS, a car that gives the driving experience of an EV but runs on gasoline. At a time when the Thai market was being flooded with EVs, the KICKS stood apart. Its technology used gasoline to deliver a 100% electric driving experience, offering the excitement of an EV without range anxiety. The audience loved it. Sales surged, and for several consecutive months, the KICKS outsold many pure EVs. The commercial? It reached 25 million views in under a year.