NISSAN
When the Chairman of TBWA, Thailand, called me with a challenging offer—to run the Nissan account—I reluctantly asked for a few days to think about it. Why? Unlike the cars, automotive advertising in Thailand had been anything but exciting. The first account I ever worked on at Hal Riney and Partners was GM, so I knew how to approach good car advertising. The big puzzle was the client and how I could convince them to see things the same way. Three years later, I believe it was the best decision I've made in my advertising career. Not only did my team and I create some of the most memorable car advertisements in Thailand and work with a few iconic stars, but I also met one of the coolest marketing teams, led by the visionary Masao Tsutsumi-san, MD/VP. He was the driving force behind good advertising, always pushing for more provocative campaigns. I’ve learned and grown as a creative and business person. Here are just a few pieces of work we did together as a team (agency and client).